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Time flies—half the year has passed.
Looking back on the past six months,
we've overcome challenges, continuously pursuing innovation, excellence, and improvement.
Now facing the new phase of our journey,
we are focused on breakthroughs—deepening expertise, enhancing quality, and advancing steadily!
To comprehensively review the group's 2026 first-half performance, analyze industry trends, leverage the competitive edge of the 'Mojiao · Lü Kang' product line, clarify second-half strategies, deploy key tasks by level, and drive full-force pursuit of annual targets. On July 31, the Jinxing Waterproof Group 2026 Mid-Year Summary and Second-Half Planning Meeting was held at the company’s headquarters in Chengdu. With the theme 'Deepen 'Mojiao' to Build Quality, Unite and Push Forward in the Second Half,' executives including Chairman Guo Daka, President Guo Haicheng, Vice President Guo Jing, and department heads and core representatives from Marketing, Engineering, Finance, Production, Chief Engineer’s Office, Technical Department, Market Department, Legal Affairs, Procurement, and Human Resources & Administration gathered to align on direction and build consensus for the rest of the year.
At the beginning of the meeting, Chairman Guo Daka delivered key instructions. He objectively reviewed the group’s overall operations in the first half, noting that under market pressure,2026the group’s marketing targets have progressed steadily beyond halfway, engineering business continues to grow steadily, and multi-dimensional indicators such as orders, output value, and cash recovery are all trending positively. Regarding the second-half strategic layout, he outlined several core directions:
Strengthen the core management team, solidify talent reserves, improve comprehensive performance evaluation mechanisms, and strictly enhance quality and efficiency; firmly advance the 'Go Global' strategy by deepening local markets, expanding into provincial regions, and entering overseas markets—learning from frontline customer acquisition experiences and precisely aligning with platform resources; prioritize brand building, qualification entry, and design institute project inclusion to empower business growth and transformation; seize policy opportunities in urban renewal and old-home renovation to strengthen Jinxing Repair as a new growth engine; broaden diversified development pathways, deepen core business while enabling cross-sector integration, and strategically position technology, wellness, agriculture, and finance sectors to prepare for launching the new five-year strategy in 2027, driving the group’s scale-up and diversification; deepen internal reform, assign dedicated teams to lead system innovation, categorically address legacy issues, and gradually remove developmental bottlenecks; clearly define annual priorities, enforce responsibilities at all levels, optimize talent incentive systems, and activate full-team momentum. At the same time, he called on all Jinxing employees to stay focused on annual goals, unite as one, take initiative, and collectively drive high-quality, leapfrog development across the group.
Performance reviews must be precise; retrospectives must be thorough. Next, leaders from Marketing, Engineering, Bidding, Production, Finance, HR & Administration, and other units presented their mid-year reports. Drawing on core operational data, they assessed achievements and shortcomings from the first half, directly addressed pain points, identified existing gaps, and laid out clear action plans for the second half, offering practical execution strategies and development recommendations. Attendees also shared their own reflections based on their roles. Together, all staff aligned with the annual target, identified gaps, clarified focus areas, and laid a solid foundation for upcoming challenges.
During the meeting, Vice President Guo Jing outlined implementation measures for group-wide operational goals, focusing on the core principles of 'stabilizing scale, optimizing structure, improving gross margin, enhancing cash flow, and strengthening collaboration.' She defined six major initiatives:FirstDeepen market penetration through dual-track expansion—maintaining existing clients while growing into emerging sectors like solar energy and urban renewal—and establish cross-departmental coordination mechanisms;SecondLeverage the 'Mojiao · Lü Kang' waterproofing system to strengthen technical delivery, promote integrated solution-based marketing, and develop benchmark demonstration projects;ThirdImplement end-to-end refined control of project execution, launch targeted campaigns to accelerate collections, and ensure robust cash flow security;FourthOptimize centralized procurement supply chains and production processes to achieve comprehensive cost reduction and efficiency gains;FifthIterate performance evaluation and incentive systems, cultivate professional talent teams, and unlock intrinsic team motivation;SixthStrictly uphold risk, safety, and compliance standards to safeguard the foundation for sustainable enterprise development. She urged all employees to unify vision, strengthen collaboration, stay focused on goals, and seize opportunities—driving long-term growth through action.
To ensure effective implementation of strategic plans, the meeting confirmed personnel adjustments and task assignments for the second half. Additionally, an employee feedback session was held, where heads from Production & Technology, Operations, Administration, and Finance responded directly to employee concerns.
In closing, President Guo Haicheng provided a detailed review of the company’s 2026 first-half performance, expressing gratitude for the hard work of all employees, and issued specific deployment directives for the second half:
Stay committed to the annual operating targets, identify first-half weaknesses, and develop targeted catch-up plans; continue executing the 'Go Global' market strategy, expand market channels, and deeply engage in diverse new frontiers—including 'good housing,' urban renewal, non-residential construction, rural revitalization, and overseas business; strengthen brand building around Jinxing’s 'Mojiao · Lü Kang' system, further developing the company’s core differentiated products; persist in cost control and efficiency enhancement, reduce non-production expenses, and redirect resources toward market expansion and employee benefits; strictly adhere to red lines in production, engineering, finance, and environmental safety, and implement lifelong accountability for collections; optimize compensation incentives, performance evaluation, and leadership management mechanisms, mediate internal conflicts, and stimulate vitality across all business units; streamline production, warehousing, and scheduling operations, and improve standardized work systems; reinforce sales responsibility at the management level, and conduct regular field-based market development activities. Finally, President Guo encouraged all Jinxing employees to stand united, push harder, and fully commit to achieving the annual operating goals—sharing in the fruits of the group’s growth.
Deepen 'Mojiao' to Build Quality, Unite and Push Forward in the Second Half. This mid-year summary meeting unified the entire team’s development mindset, clarified the path to success for the year, and defined responsibilities at every level. In the next phase, all Jinxing employees will follow the group’s strategic guidance, leverage the strength of the 'Mojiao · Lü Kang' system, set clear targets, aim precisely, and advance with greater passion, stronger pragmatism, and more decisive action—charging forward toward the 2026 annual goals!
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Chengdu:Huaqiao City, Jinniu District, Chengdu, Sichuan Province•Creative CenterABuilding 21, Floor 21 Manufacturing Base:No. 56 Xingye 7th Road, Industrial Economic Development Zone, Dayi County, Chengdu, Sichuan Province
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